Ritz-Carlton launches new resort brand, The Reserve, with West Caicos property:
<blockquote>"Chevy Chase, Md - March 27, 2007 - The Ritz-Carlton Hotel Company, L.L.C., recognized as the global leader in luxury surroundings, service and residential lifestyle, will introduce an exclusive new resort brand, The Reserve, with the 2008 debut of Molasses Reef, a 125-room boutique hotel on the secluded island of West Caicos, in The Turks and Caicos Islands. Other select destinations around the world are under consideration for future The Reserve brand locations.
‚ÄúA departure for Ritz-Carlton and size and scope, The Reserve brand will feature signature, one-of-a-kind boutique resorts located in choice settings, each with a distinctive personality and sense of place, said Simon F. Cooper, president and chief operating officer. A refuge from the expected, The Reserve is for travelers seeking to discover a singular location and peerless resort that, through its design and services, has a distinctive personality that blends together the culture, history and heritage of its setting. The Reserve brand will be distinguished from other award-winning Ritz-Carlton resorts by offering guests‚Äô exotic, hand-selected ‚Äúhideaway‚ÄĚ destinations; a relaxed, casually elegant atmosphere; and an even greater level of individualized service through a higher staff to guest ratio.
‚ÄúWith some of the most sublime, virgin beaches and brilliant azure water in the Caribbean, a 500-acre natural wildlife sanctuary, unspoiled natural beauty, and reachable only by boat, small plane or helicopter, West Caicos is a natural choice for the first ‚ÄėThe Reserve‚Äô resort,‚ÄĚ said Cooper. ‚ÄúFor the first time in 100 years, West Caicos will open its shores to a new settlement ‚Äď Molasses Reef, a Ritz-Carlton Reserve. Our guests will be among the first to discover this new destination in the Caribbean.‚ÄĚ To ensure the island remains unspoiled, approximately 90 percent of the acreage will stay permanently undeveloped, preserving this sanctuary for generations to come."</blockquote>
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