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Cayman Tourism Healthier

Travel & news discussion about the Cayman Islands

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Cayman Tourism Healthier

Postby KarenS » Sat Jun 17, 2006 6:31 am

From Cayman Net News:

Creative marketing strategies by the Department of Tourism (DOT) are wooing more stay-over visitors to the Cayman Islands, according to stakeholders in the local hospitality sector.

Since Hurricane Ivan hit Grand Cayman in 2004, the number of stay-over visitors dropped massively, forcing the DOT to invest large sums of money into promoting the Islands.

The Government agency, prior to the hurricane, was faced with a situation of dwindling air arrivals as other destinations competed fiercely with Cayman for market share.

Twenty-one months later, the Islands have been seeing a steady growth in that sector with renovation work on hundreds of hotel rooms completed following widespread devastation.
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